How to Sell Yourself Authentically After 40 (Without Feeling Sleazy) with Krista Demcher

In this episode of Mom to MORE®, Sharon sits down with entrepreneur, storytelling strategist, and keynote speaker Krista Demcher to explore what it really means to build a successful career without sacrificing the life you want at home. After becoming a mother, Krista walked away from a traditional counseling career and created an entrepreneurial path that allowed her to be present for her children while pursuing meaningful work on her own terms.

Krista shares the mindset shift that transformed her relationship with sales, why authenticity is the foundation of every successful business, and how women can reconnect with the parts of themselves that existed long before motherhood. She also explains her Acorn Method, the power of intuition, and why your unique story is your greatest professional advantage.

Tune in for an encouraging conversation about reinvention, entrepreneurship, identity, and embracing what makes you different as you build your next chapter.

[00:00] Introduction
[03:36] Choosing a Different Path After Motherhood
[07:31] Leaving a Traditional Career to Build a Flexible Life
[11:12] How Entrepreneurship Changed Everything
[13:33] The Reality of Being an Intentional Hybrid Mom
[16:59] The Sales Lesson That Changed Krista’s Business Forever
[20:23] Why Your Different Is Better Than Better
[23:07] The Most Underrated Skill Motherhood Builds
[25:16] Inside Krista's Acorn Method
[27:05] Why It's Never Too Late to Rebrand Yourself
[30:08] Redefining Sales Through Authentic Storytelling
[32:31] Returning to Childhood Passions

Meet my guest, Krista Demcher:

Website: https://kristademcher.com/

Instagram: @kristademcher

Podcast: She Sells He Sells

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Follow @momtomore on Instagram, Facebook, Pinterest and Substack.  @Sharon Macey on LinkedIn.

Keep an eye out for episode #70 of the Mom to MORE® podcast where Sharon is joined by Penny Goffman, entrepreneur, community builder and experiential strategist. Coming soon - you won’t want to miss it ♥

• Episode Transcription

  Sharon (00:58)

  Hi, it's Sharon. Welcome back to a new episode of Mom to More. Hey, before we jump in, please take a quick second to subscribe to Mom to More on whatever platform you're listening on. It really does help the show, recognized by the Signal Awards as one of the podcasts shaping culture to reach more moms.

  Who are ready for their next chapter? My guest today has built businesses, worked with a serious number of entrepreneurs, and co-hosts a popular business podcast. And yet, if you ask her what she's most proud of, it has absolutely nothing to do with any of that. It is something far simpler and far more familiar to every woman listening. I would like to introduce you to Krista Dempser.

  Krista is a keynote speaker and storytelling strategist who helps entrepreneurs sell authentically without ever feeling sleazy. And I love that. She is the founder of The Acorn Method, a framework that has transformed over a thousand businesses by helping entrepreneurs define success in their own terms. A former therapist with a master's in counseling psychology, so folks, she gets what's going on in our heads, and an entrepreneur for over 16 years.

  Krista has built a multimillion dollar sales organization and brings psychological insight and proven sales expertise to her philosophy that, and I'm quoting her here, you're different is better than better. And we're going to dive into that. She co-hosts the top 1.5% podcast She Sells, He Sells, with her husband Brian, but her proudest accomplishment is not a stage or a download number. It is being home and present when her kids walk through the door.

  every day after school. So welcome, Krista. I am thrilled that you're joining me on Mom Tomor today.

  Krista Demcher (02:49)

  Thank you so much for having me, Sharon. I'm really excited for this conversation.

  Sharon (02:53)

  Same. So let's just dive in. First though, we have to give a shout out to T H Irwin. where we met, you and I met, at the Women for Women Today event in New Jersey on I think what was probably the coldest night of the year. Do you remember that?

  Krista Demcher (03:05)

  It was

  very, it was very, very cold that night. Yes. Late January.

  And TH is a fabulous connector. So I connected with her in a at an event. She brought me in to speak at that event. And then you had a table there, I believe. And we connected. Yes. Yes.

  Sharon (03:19)

  I did. I did. That's how

  we connected. You were speaking that night. And and I also discovered that you and I both share a love of dance.

  Krista Demcher (03:28)

  Yes, I was thinking about that as I was getting ready for this interview and I wove that a little bit into my talk. And it really kind of goes back to that your different is better than better, connecting on these somewhat random pieces of our lives that sometimes it feels like, does anybody really care about this? But we add these things into our talks or into our conversations and then they really do create these beautiful connection points.

  And that's why you and I ended up talking and then brought us here. Yeah. So it's really cool.

  Sharon (03:56)

  Are here today. Yes.

  Right. So to my dance sister, I'm gonna start

  Krista Demcher (04:03)

  Okay.

  Sharon (04:03)

  with what I call my essential mom question. And that is how many kids do you have and where are you raising them?

  Krista Demcher (04:09)

  Yes, so I have three children. Ava is nineteen years old. She just finished up her freshman year at Syracuse University. I have Emmy, who just turned 17, so she is moving into her senior year of high school. And then I have Bennett, who is 11, who just finished up his fifth grade year. So he is starting middle school. And we

  Sharon (04:31)

  my gosh.

  Krista Demcher (04:32)

  are living in Northern Maryland, so a little north of Baltimore, Maryland.

  And that is where

  Sharon (04:37)

  Gotcha.

  Krista Demcher (04:38)

  we've been raising them for the past fifteen years. Yeah.

  Sharon (04:42)

  Nice, really nice.

  So let's jump in and talk a little about your mom journey. Like did you intend to dial it back when your oldest daughter was born? Did you fall into it? what did that look like for you?

  Krista Demcher (04:54)

  I was raised by a working mom. So my mom was a teacher. And a teacher's schedule, I think, is really perfect for having children because when outside of the years that I wasn't in school, when I was in school, when I went to school, she went to school. And when I was home, she was home. And so I went to the same school she went to. And so our schedules meshed up perfectly. I did not desire to be a teacher, though, but I had that example of.

  a mom that worked. So I just always had it in my head that I would work. I knew I wanted a career helping people. That was just always a driver in my life and specifically helping women. I have always just connected with women and and particularly younger women. And so a circuitous route. I thought maybe I'd be an occupational therapist. And that was actually my first goal. And then I realized I didn't

  like touching people, strangers as much. So I quickly shifted into counseling and I thought, well, I can work in a school. I can be a counselor in a school and that will make my schedule match up with having children and it will all be great. and so I worked in a community counseling area and then I worked in a school and that's where I was working when I had my oldest daughter. And so she was born in October and it's kind of crazy

  maternity leave in our country, you know, it was given six weeks, which is my gosh. It's it it's absolutely obscene when I think of like

  Sharon (06:19)

  That's a whole other discussion. Yeah. Right. Yeah. Yeah. Yeah.

  Krista Demcher (06:24)

  at six weeks, our bodies are not even healed or my my mind, my emotions were not healed. And so then I took another six weeks of FMLA. And so I'm 12 weeks postpartum and I was not ready to go back to work. But I

  very much was a woman of my word and had this feeling of like, well, I told my school I would come back and I'm going to come back. So this was end of January. And I had a wonderful woman lined up to watch Ava, my oldest. And so I felt good about where I was taking her. And I was distraught about leaving her. And I remember dropping her off at Karen who

  Fun fact, as now the godmother of my youngest child, we we had like such a wonderful relationship

  Sharon (07:11)

  Yeah.

  Krista Demcher (07:13)

  because she became a second mother to Ava. Dropped her off at Karen's house and she lived a block from the school I was working in as a counselor at the time, driving to the school and going into my office and just crying and crying and crying. A, because I was postpartum, my hormones were all over the place, but B because

  I did not want to be there.

  Sharon (07:33)

  Right.

  Krista Demcher (07:33)

  it was too early, it was too soon. I I really did desire more time at home with my baby. And I felt like I was doing this thing to check the block because I said I would go back, but I really didn't want to. And so it was this really push and pull. I got through January through the end of June. That was my contract. And my husband was so supportive the whole time and telling me, like, you don't have to do this.

  You, you know, we can figure it out. you can stay home if you really want to. But I I was like, let me just get through. And by probably the grace of God, during that time, we were living in Connecticut at the time, actually. He ended up getting a new job that was going to take us away from Connecticut. And so it became this kind of like clean slate.

  moved from Connecticut to Maryland. And during that time I decided I don't want to go back full time to a

  Sharon (08:30)

  Mm.

  Krista Demcher (08:30)

  job. I did want to still find a way to work, but I wanted to do it on my terms in a flexible way so that I could be more present hands-on with my baby. And and not this is not to say that full time working mothers are not present and hands-on. Just for me, I knew for

  Sharon (08:49)

  Right.

  Krista Demcher (08:50)

  me it did not.

  feel like it was

  Sharon (08:52)

  Yeah.

  Krista Demcher (08:53)

  well with my soul.

  Sharon (08:54)

  And it's such a personal decision But

  Krista Demcher (08:56)

  Yes.

  Sharon (08:56)

  you know what's interesting about you, Krista, is that you have a really interesting career arc. you have a master's in counseling psychology, you built a very profitable sales team, and now you're a keynote speaker and storytelling strategist. Most people will pick like one lane and stay in it. When did you realize that your lane was actually

  All of these lanes combined.

  Krista Demcher (09:19)

  Still figuring that out, you

  Sharon (09:21)

  Ha ha.

  Krista Demcher (09:22)

  know. I think that's the beautiful thing about being a human being. We contain more multitudes than one lifetime can possibly allow us. And when we open our minds up to that possibility, life becomes so much more abundant. And so I grew up, like most of us, I think, did, of like,

  What do you want to be when you grow up? And you're going to pick that thing, and that's what you're going to be, and you're going to work there until retirement. And that's what I did as a counselor. And it really was having children that changed that for me. Because as a counselor, I loved my work. I loved helping. I loved getting in people's heads and like helping them figure out what's going on and how can we move forward from this thing. What I did not love was.

  the confined schedule. I did not love, to be perfectly honest, the income cap. Like I can be the most amazing counselor unless I start my own practice and I'm gonna still make this salary no matter what. and so it really was after I decided to stay home with Ava, then I had Emmy, my second daughter. And it was when I was home with her, I stumbled into entrepreneurship with

  actually network marketing company, which if you would have at the time, I mean, I was very anti direct sales. Like that was gross, icky, slimy, salesy, like no, I'm not interested. Took me a year to actually start that because it felt gross to me, but it was that flexibility and the idea of like maybe I can make this my own. Maybe I can dip my toe into this.

  Sharon (11:03)

  And do

  it on your own terms versus somebody else's. I get that. Yeah. Yeah.

  Krista Demcher (11:05)

  Yes. Yeah. Absolutely. It was the

  the coming together of the motherhood, the desire to be present with my children and have my own thing. And this opportunity just felt like it was right there. Why not give it a shot? And once I got going with that, and I was not a success right away because I

  was not good at selling. I was horrible at selling because I felt like it was weird and gross. And so I didn't didn't put myself out there. And it took me a year to really get my feet under me. But once I finally did, I realized, wow, a lot of the things that I used to do in my counseling career, those skills that made me good at connecting with people and helping pull things out of people are actually the same skills that I need

  To sell jewelry. And then as I started building a team in that business, they're the same skills that I need to coach people. And they're the same skills I need to build trainings. and so that's kind of to your original question, Sharon. The skills that we have that are inherent to us, and then the ones that we develop, they are transferable across, my gosh, so many different industries. And so it really doesn't.

  matter what the degree is in or what the certificate is in, those skills can be honed and and applied to so many different things. And once I realized

  Sharon (12:32)

  True.

  Krista Demcher (12:32)

  that, it blew the top of what I thought was possible for me and and now has just allowed me to go after a lot of different things.

  Sharon (12:40)

  I love that.

  Okay, so taking that thread that we were just talking about, Krista, you are a self described intentional hybrid mom.

  You are not a full-time working mom and you are not a full-time stay-at-home mom. You are threading the needle, basically, and you know, doing both in those hours like when your kids are in school and you have you have that flexibility. so as an intentional hybrid mom, three kids, a thriving business.

  Co-hosting a podcast with your husband called She Sells, He Sells. We're going to get into that. And you're home when they walk in the door after school, which I know is like super important to you. But I need you to be honest with me and say, okay, what does intentional actually require that you give up? And in the entrepreneurial world, what kind of boundary often gets framed as sort of maybe not being serious enough? And how do you push back on that?

  Krista Demcher (13:34)

  Yeah, you know, I I think we can have it all, but we can't have it all at the same time.

  Sharon (13:40)

  Absolutely.

  Krista Demcher (13:40)

  And so when my children were younger, that looked like taking them to preschool and coming home and working intentionally for those three to four hours they were in preschool and not doing the target run or not going to coffee with my friends. And sometimes those friendships did suffer. So

  While a lot of other moms were getting to do a lot of fun things, I had to say no to those things because I was building my business during those hours when my kids were in school. So it's making choices that don't always feel fun, but it's ordering what's important. For me, family and children and and my marriage are was always A1.

  And then A2 was the business because that was a really important goal of mine. And it also was a financial contributor to our family. sometimes sleep took a little bit of a back seat, if I'm 100% honest. right, right.

  Sharon (14:35)

  I don't think you'd be a mom if it didn't.

  Krista Demcher (14:38)

  You know, I would pick my kids up from school and we would go on a play date or I would take them to the park, but I was missing out on hours then that I had to make up for when.

  They went to bed. And so I was staying up later than I should have and getting far less sleep than I needed to. Now life looks a lot different because they are older and I'm able to do a lot more that, you know, without they don't need me. I'm not as hands-on with them. But I think you cannot have it all. I think we're sold this idea of entrepreneurship. Make money in your sleep and you can set it and forget it. And

  I've yet to meet someone who's figured that out. I think that's just a marketing ploy. it takes a lot of work and you do have to say no to things to get the things that you really want.

  Sharon (15:24)

  I get that. Hey Krista, we are going to take a quick break. And when we return, we are rewinding the clock to bring us to what you are doing now. So don't go away, folks.

  Hey, we are back with Krista Dempser. Okay, let's rewind a bit. your time with Stella and Dot, which if I think there's a lot of women out there who probably know what that is, it's a jewelry company. that was, I would assume, arguably the beginning of like your entrepreneurial years.

  And you said that is you might have mentioned a little early that the first year was just brutal. You hated cold messaging, you hated the the very the way that you know selling felt. How does someone who started out dreading every pitch become a sales strategist who has now transformed over a thousand businesses? Like what changed for you inside of that experience that allowed that to happen?

  Krista Demcher (17:00)

  Yeah, I can actually really boil it down to one specific moment, which is so interesting. about six months into my Stella and Dot journey, I feel like I was doing all the things they told us to do. So you get, you know, the training modules, and I was watching all of the videos, and I could tell you what every piece was made of and the metals and how to wear them. So I knew all of the right things, and I was sending the copy paste messages that

  No one likes to get, and and I did not like sending, but I was doing those things. And I was sitting on the couch with my husband late at night and lamenting my lack of success. And my husband was and still is in sales. And I said to him, you know, gosh, I I just don't understand. Like it, I'm ready to give up, it's nothing's working. And this was not the first time he had heard this. And he said to me, you know, I do know what your problem is.

  And I was like, well, what the heck? You tell me what the problem is. Yeah,

  Sharon (17:58)

  Share it with me, yeah.

  Krista Demcher (17:59)

  like why are you holding this back from me? And and you know, he said, Well, you haven't put yourself into the sales message yet. You're just kind of like hiding behind the product. You're going through the motions, but there's no feeling, there's no emotion in the messaging. You haven't really sold yourself. And I mad.

  Sharon (18:19)

  That's very astute.

  Krista Demcher (18:20)

  Yeah, I was a stoop, but I was mad because nobody wants their husband to tell them what they're doing wrong.

  Sharon (18:22)

  Yeah. Right, right.

  Krista Demcher (18:26)

  But I was mad because I knew he was right. You know, it's very easy when we're selling something, or even when we're selling ourselves, to just kind of stand behind a screen and feel like we're saying all the right things. But how do you take that l mask, that layer off and be more vulnerable and be more authentic and show who you really are? That's hard.

  And so it it was the unlearning of

  Sharon (18:53)

  Mm.

  Krista Demcher (18:54)

  the doing all the checking all the boxes and the learning of like being more me. I'd go to these events and instead of sitting there and talking about all of the medals, it was more of talking about like where I would wear it and why I started the business and my kids

  Sharon (19:10)

  Yeah.

  Krista Demcher (19:10)

  at home and being more authentically me. And it was not overnight and it was not even over the next six months. It really was.

  A year of doing these little things bit by bit until I became more confident. And I think that's where people struggle because we don't see the success right away and we're like, well, it didn't work. Forget it. But I was really committed to like, I really want to make this work. And so I gave it enough time and I started to see the progress. And and eventually

  it really took off. That business really took off. And so over the next decade it became a very, very successful business.

  Sharon (19:48)

  you know what's interesting

  about that is like any reinvention or any next chapter, it doesn't happen overnight. God no. I mean, it just takes a long time to get established.

  like nothing worth doing and that you love, right, that you really invest in is going to happen quickly. But it's sort of that slow burn of like learning more about yourself and learning how to inject.

  More of who you are into what you're doing, and being more authentic resulted in the ultimate great success of that.

  Krista Demcher (20:20)

  Yeah, a hundred percent. You just need to give it enough time.

  Sharon (20:23)

  Absolutely. So I want to go back to your philosophy that I referenced in your intro because I thought that was so interesting. And I think it's a really important message for you know, for anyone listening. You said, and I'll quote you your different is better than better. And so for a woman in her 40s, 50s, 60s, who has spent years sort of being defined by her roles, whether it's mom, wife, volunteer, caregiver, and now wants to step into something new and uncharted.

  what does your different actually look like and how does she find it?

  Krista Demcher (20:56)

  Hmm, great question. Yeah, you know, for a lot of us, I think it's going back in time and remembering who we were before we took all those roles on. As women, we become everything to everyone, specifically as mothers. You know, gosh, the amount of things we carry and we hold for our children, for our spouses, for our friends, for, you know, the PTA, for all of the things we do for everyone.

  As with each role, we lose little bits of ourselves. And so one of the best questions we can ask ourselves is like, go back to the five-year-old you, to the 10-year-old you. Like, what did you like? Who were you? What was your personality? What did you do? And come back to that little girl. What made you different then? Were you quirky? Were you a brainiac? You know, were you artistic?

  What was your different and how can you tap back into that? that is where to start. And then again, it's kind of back to that baby stepping and and allowing yourself to peel back the layers of the onion little by little by little, being patient with yourself and enjoying the process of kind of rediscovering who you are.

  Sharon (22:12)

  Yeah, I love that. And it sounds so simple. I think that's where some of your psychology background enters into it, because you really have to do introspection and go back to sort of like the organic original you, right? And

  Krista Demcher (22:25)

  Mm-hmm.

  Sharon (22:25)

  make sure that that person is shining through. I just I love that. So thank you for sharing that. You know, the show is built on the premise that the skills women master as as mothers, negotiating and communicating and managing chaos and

  Project management and crisis management are really, to me, elite professional skills and competencies. And you have lived this. And so, what is the most underestimated skill that mother has given you? And if you had to make that case in 60 seconds to a woman standing at the edge of her next chapter and convince her that her years at home counted, who is convinced that her years at home didn't count for anything, what would you say to her?

  Krista Demcher (23:08)

  Hmm. I think it's intuition, actually.

  Sharon (23:12)

  Hm.

  Krista Demcher (23:12)

  I think as mothers, we have a knowing of what needs to happen for our children, but also for ourselves. And so we tap into that quite a bit when it comes to our children. What when our child is sick, what do they need? Do we need to send them to the doctor or do they need to stay home? What do we need to give them?

  And so I believe that intuition is something we can tap into for ourselves as well. And I think it's kind of this get down and get low mentality of tuning out what the world is telling us we're supposed to be and do, and actually tuning in to the intuition and the knowing that's in ourselves of what we need and what we are meant to give the world and.

  Again, finding that next step of the right thing that we can do. The skills that we cultivate as mothers are immense and can be transferred into so many different industries and activities and so many different things. So it's going back to your intuition and what you know about yourself and having the confidence to transfer them and take the next step.

  Sharon (24:29)

  Yeah, I think that's really well said. And that's one of the things I I talk about a lot on this show are all the skills that oftentimes we just sort of like blow off, right? We ignore them. We don't realize the importance and how much that is helping us as women grow into who we are ultimately going to become, whatever our next chapters may be. But the but that those skills are just so

  as you said, transferable and marketable and just so important to who we are, you know, as as human beings as we go into second, third, fourth chapters of our lives. I want to talk about your acorn strategy. So first of all, what does what does that acronym stand for? And and how can all of our listeners learn from it?

  Krista Demcher (25:17)

  Yeah, so Acorn is really founded on the idea from Tiny Acorns Mighty Oaks Grow. And

  Sharon (25:25)

  Mm-hmm.

  Krista Demcher (25:25)

  it really encompasses what we've already talked about, that we have within us all the things we need to achieve those big, huge goals we have for ourselves. It is an acronym. So it A is adopt abundance. So it's about cultivating the right mindset. And a lot of times we spend a lot of

  a lot of work there because if you don't believe that you can do the thing, whether it is grow the business or, you know, sometimes it's a very strategic, tangible thing if we're working in business. Sometimes it's a little bit more light and airy, depending on what the person's goal is, but that is the mindset piece. Create clarity is understand what the specific goal is. Open opportunities is moving into the action steps.

  Resolve to rebrand is kind of rebranding who you are, what you need, your stories, whether those are internal or external, if you are rebranding yourself on a resume or rebranding yourself on social media. And then N is nailing the narrative, understanding how to pitch yourself to other people for opportunities.

  Sharon (26:38)

  Love that. You know, you also talked about rebranding. And I think a lot of us when we reach a certain age are like, well, I am who I am. And does it feel authentic to maybe rebrand? And I say, absolutely yes, right. Because we are so multifaceted that you're not changing who you are. You're just pulling out like a different aspect of who you are and bringing that to the forefront.

  Would you agree with that?

  Krista Demcher (27:06)

  Absolutely. Yeah. You know, I I think there is such a need for women 40, 50, 60 plus to be using our sage wisdom, learned experiences and sharing it more widely. I look to women who are in their 20s and 30s that are making a lot of money by showing up and building brands

  Sharon (27:32)

  Mm.

  Krista Demcher (27:33)

  on social media and

  Sharing wisdom and good for them. I think that is amazing and no shade to them at all. But they don't know nearly as much as we do, you know. And and I think like, no, they don't. And and good

  Sharon (27:47)

  No, they don't.

  Krista Demcher (27:50)

  for them, but like if they can do that, gosh, what can we do? You know, so I think like

  Sharon (27:54)

  Imagine, yeah.

  Krista Demcher (27:55)

  let's be inspired by what these younger women are doing and let's really show them what's possible. We have so much wisdom to share.

  And so I think it's it almost starts as rebranding internally what we believe is possible for ourselves and not thinking I'm too old for that, or people will think I'm silly if I show up on social media and make a video talking about three tips to parent your adult children and actually realizing like people want to hear this, you know. Younger women want to hear from us. They really truly do. They want this sage wisdom that we have. And so

  Share it. There's there's such an opportunity and and a rebrand if you like that term, lean into it. If you don't, find a different term. But but I really think yes, gosh, yes, yes, yes.

  Sharon (28:45)

  I think there's a real excitement to a personal rebrand. I mean, I feel like I did that with, the show and my competitive dance

  Krista Demcher (28:51)

  Mm-hmm. Yes.

  Sharon (28:52)

  and however it's going to authentically show up for you, but it's fun to embrace it, right? It's fun to realize, that's a part of me that I might have put on a shelf for a while because I was raising kids, because I didn't have time. And to actually bring that back into the forefront is exciting.

  Krista Demcher (29:09)

  Yeah, absolutely.

  Yeah. And it it reminds you how powerful you are and how much life there is still to live. Life is so long. You know, we we hear life is short and agree. You know, when we look at when we look at how quickly time goes by, yes, but when we look at the amount of minutes in a day and and how quickly we can waste them, there's actually so much time to do so many things. And there's an abundance

  abundance of opportunity in front of us. And so grab the bull by the horns and and and go back to ballroom dance, you know, write the book, learn the language, run the five K. Like it's really exciting when you look at it in a whole new way.

  Sharon (29:49)

  That is so true. Thanks for that. let's talk about your podcast. She sells, he sells. First, congrats on being top 1.5%. That's huge. And how how did that come about? because you know, you used to hate that whole like sales thingy, and now you're you're really, really rebranding.

  the whole idea of of what sales is and and how to do it.

  Krista Demcher (30:09)

  Yeah, it's ironic that we have a podcast called She Sells He Sales when, you know, 15 years ago Brian basically told me I'm bad at sales. But I think that's what makes it really cool. it's right, right. Well he c he really helped me

  Sharon (30:20)

  He was wrong, you've grown, right. Yeah.

  Krista Demcher (30:24)

  along. And what I know now that I didn't know then is that sales is not

  Buy this thing, do this thing, you know, let me be this used, pushy, used car salesman that's pushy and gross. Selling is really getting someone to buy in to a thought or an idea, or sometimes, yes, give me cash for a product or a service. But we are selling all day, every day. In fact, a man named Daniel Pink did a study and showed that humans sell 40% of their day, no matter what industry they're in.

  you know, when you think about it, we are selling to

  Sharon (30:57)

  That's interesting.

  Krista Demcher (30:58)

  our spouse on why we need the home renovation. We are selling to our children all the time on the values we want them to adopt, on, you know, when they're little, eat your vegetables. I mean, we sell all the time. we sell to our friends like

  my gosh, I got these pants at Target. They're such a good deal. You should totally grab them too. And so selling is just enthusiasm around an idea. And so that's really what our podcast is about. It's taking ideas that we think are worth buying, or we bring guests on that have an idea that's worth buying, and let them bring the idea and let's talk through the idea. and that's what

  the goal of the podcast is to kind of demystify selling, to make it less scary, gross, sleazy, slimy, and to

  Sharon (31:42)

  Mm-hmm.

  Krista Demcher (31:42)

  make it fun again. And so it's a been a lot of fun to do it with Brian. We've been married 25 years. So when we do the episodes, he and I, there's a lot of banter, a lot of back and forth, sometimes, you know, I wouldn't say arguing, but like, you know, jabs of each other. and all good and fun. And it's been a lot of fun. We, we really enjoy it. I think if we didn't enjoy it,

  we're on episode two fourteen, two fifteen now. We wouldn't keep going. Yeah.

  Sharon (32:06)

  That's huge.

  that's a lot of content. Yeah.

  Krista Demcher (32:10)

  Yes, yeah.

  We we're we have a lot of fun with it.

  Sharon (32:13)

  Yeah, that is so great. So, Krista, as we wrap up our conversation, I have a question that I ask all the amazing moms I have the privilege of interviewing. And that is, since this is the Mom Tomore podcast, Krista Dempser, what is your more?

  Krista Demcher (32:31)

  My more is kind of something we've already touched on, but I have gone back to ballet.

  going back to what we said with like, who were you before you took on all these roles? I grew up doing ballet and for a few different reasons stopped in my late teens and it always felt like this unfinished chapter in my life. And I decided I didn't like

  That and I wanted to go back for fun and also to kind of reclaim the narrative around it. So in January this year, I went back to adult ballet class and I'm having the best time with it. And I've actually started sharing a lot about it on my social media, and that's been really humbling and really interesting and fun as well because I've connected with so many people that are also doing adult ballet. And

  ballet is all about perfection and every placement being right and I am relearning a lot. You know, it's it's it's very hard. And so just embracing the progress over perfection has been really healthy and good for me. So ballet is definitely my more right now.

  Sharon (33:40)

  I love that. You're my first ballerina. So I love that.

  Krista Demcher (33:43)

  yay.

  Sharon (33:45)

  And and also what you said about it's, you know, just trying it, right? Putting yourself out there. I think that's just a wonderful lesson for for anyone listening, right? Oftentimes it doesn't come easy, but it's so fun and it's fulfilling and it and it speaks to your heart. And so that's why you do it. So thank you for that.

  Krista Demcher (34:03)

  Absolutely.

  Sharon (34:03)

  So I'd love

  to find out where can our listeners find you online? If women would like to explore more about your acorn method and potentially working with you, share everything and folks, everything will be in the show notes.

  Krista Demcher (34:17)

  Yes, so my website is my first name, last name. So it's KristaDemshire.com. And you can read about my keynote speaking over there. see my speaker reel. And then I also have a work with me page. So I have some on-demand courses you can take. You can learn how to work with me one-on-one. I also do some consulting. So that's all there. And then I love to connect via social media. Instagram is the platform that I spend the most time on, and that is at

  Krista Dempcher, same thing, first name, last name. And then

  Sharon (34:49)

  Mm-hmm.

  Krista Demcher (34:49)

  the podcast, of course. So we release new episodes every Monday. That is she sells he sells. We are also on socials, but we're on Apple, Spotify, and YouTube. She sells he sells.

  Sharon (35:04)

  Terrific. Everything will be in the show notes. Krista, what an inspiring and enlightening conversation. I want to thank you for your wisdom, your insights, just your experience. I've really learned a lot about reframing. And I think the older we get, that is so important that there is a way to.

  look at things a different way and rebrand, reframe, but this has been really insightful and educational thank you for your time and your wisdom today.

  Krista Demcher (35:31)

  thank you for having me. It's been a lot of fun.